Weekly newsletter · One machine per week
I build machines that make video.
Motion design, Rive and AI agents wired together to produce video at scale — without losing the brand. One machine a week: how it works, and the files.
What lands in your inbox
One machine
A workflow, rig or agent that turns a brief into finished video.
The files
.riv files, scripts and templates. Open them, break them, ship them.
What broke
The part nobody posts: what failed, and what I changed.
Who's writing
I'm Mateus Aprá — a motion designer and technical designer from Florianópolis, Brazil. For years I animated everything by hand. Now I build the systems that do the repetitive part, so the craft goes where it matters.